From November 4 to 7, the 2025 Specialty Equipment Market Association Show (referred to as "2025 SEMA SHOW"), one of the world's most influential automotive modification and parts exhibitions, opened grandly. Prinx Chengshan's flagship brands in the North American market, PRINX and Fortune, made brilliant debuts at the event.
As the only high-end brand in China's tire industry to win three international design awards simultaneously, Prinx has always been committed to advocating green travel and sustainable development. It has brought a variety of green, safe and high-quality high-performance products to global users with leading R&D concepts and innovative technologies, and has become an official partner of United Soccer League (USL). Fortune has been dedicated to the North American market for many years and has become an official sponsor of numerous sports events, including the USA Pickleball and the Biofreeze Pickleball National Championships. It has conveysd its brand philosophy of "Driving Forward" to the passionate and thrilling stadiums.
At this exhibition, the two brands showcased more than 40 tire patterns in total, providing global users with differentiated solutions tailored to various application scenarios. In the commercial vehicle sector, Prinx PSL1ET features low rolling resistance, anti-wet skid, and high wear resistance, enabling the tires with lower rolling resistance and longer wear life. Coupled with its unique shoulder protection grooves and superior ratio of tread grooves to blocks, the tires are resistant to eccentric wear. The exclusive compound formula of Fortune FFH130ET highlights its low rolling resistance performance. Its diamond-shaped central tread groove design ensures excellent wear resistance and puncture resistance even in the later stage of use. Moreover, the shoulder protection grooves equipped with the TCG side groove can effectively reduce irregular tire wear. The high mileage and durability of Prinx AM210A and Fortune FAM210A benefit from the tire's latest generation of high-strength materials and high-saturation tread pattern design. Coupled with the zigzag grooves that significantly enhance grip and traction, they fully ensure users' driving safety in complex and variable road conditions.
In the passenger car sector, Prinx HiCOUNTRY A/T2 adopts a 2+3 surrounding combined pattern design, which helps reduce abnormal tire wear and delivers excellent wear resistance and puncture resistance. Complemented by the Z-shaped steel sheet design in the center of the tread pattern, it fully ensures the vehicle's safety on wet and snowy roads. The integrated design of the shoulder and central tread blocks of Fortune TORMENTA A/T2, combined with the new tread formula formulation, significantly enhances the overall tread rigidity and wear resistance, delivering excellent wet braking and off-road performance. The pattern designs of Prinx HiSEASON 4S HS1 and Fortune CLIMAFLEX 4S FSR402 meet users' dual needs for handling and comfort. Equipped with next-generation tread composite materials adopting low-temperature mixing technology, they can effectively increase tire mileage by 10%-15%, delivering high mileage and wear resistance.
In recent years, relying on its national-level enterprise innovation center and two intelligent production bases in China and Thailand, Prinx Chengshan has significantly enhanced its product innovation and production capabilities, accelerated its international development process, and made continuous breakthroughs in product strength, service quality, and brand influence, gaining widespread recognition from global users. In the future, the company will continue to adhere to the "Product + Service" philosophy. It will gain deep insights into the differentiated needs of global users and be dedicated to regional markets to inject strong momentum into the sustainable development of the global transportation industry with "Intelligent Manufacturing in China".
