On February 23, the 2023-2024 Prinx Chengshan Passenger Car Dealers Conference was successfully held under the theme "United Efforts for Dual-high Development." Senior leaders from Prinx Chengshan, passenger car dealers nationwide, and media representatives, totaling over a hundred people, gathered in Qingdao to reflect on the past and look forward to the future. This meeting laid a solid foundation for Prinx Chengshan's smooth implementation of marketing work in the 2024 passenger car replacement market. The company's main passenger tire products for 2024 were also announced at the conference.

(Jiang Xizhou, Executive Vice President of Prinx Chengshan)

Jiang Xizhou, Executive Vice President of Prinx Chengshan, delivered a welcome speech and presented the 2023 operational report. Throughout the year 2023, the company comprehensively upgraded in terms of technological equipment, product matrix, and service system, showing a continued positive trend in passenger car replacement sales compared to 2022 with a significant increase. He pointed out that Prinx Chengshan has been focusing on meticulous cost management and looks forward to working hand in hand with all partners to actively reduce costs and jointly enhance product competitiveness. Through close collaboration, they aim to create an exceptional user experience and provide customers with more cost-effective, valuable products and services, jointly shaping a bright future.

(Cui Zhaohui, Director of Prinx Chengshan Passenger Car Replacement Sales Center)

(Wang Hongdian, Deputy Director of Prinx Chengshan Market Center)

(Li Chongbing, Director of Prinx Chengshan R&D Center)

Focusing on core strategies, gauging cutting-edge trends, and exploring new breakthroughs in growth. During the following agenda. Cui Zhaohui, Li Chongbing, and Wang Hongdian shared insights on market trends, product technology, and brand strategy. These discussions brought fresh perspectives to the marketing upgrade of Prinx Chengshan passenger cars for 2024.

In recent years, relying on the Shandong National Enterprise Technology Center, Prinx Chengshan has strengthened innovation and R&D, optimized the product matrix, and launched a series of high-performance passenger car tires including Huaren, Huayue, Prinx Xnex EV, and Prinx Xlab EV, achieving outstanding results and a good reputation. In 2024, Prinx Chengshan will continue to focus on exclusive technologies such as green low rolling resistance technology GPT, Silenteck? noise reduction technology, Inkteck? black carving process technology, and ice & snow tire technology to specifically accelerate product matrix innovation, better meeting user needs and pain points. In terms of services, the company will continue to optimize intelligent services, share resources across all channels, improve work efficiency, and enhance service quality, striving to create a 4-hour response circle. In the channel aspect, it will further open up links, accelerate digital transformation and upgrading, and create a communication matrix that aids channel operation, helping partners to improve efficiency and increase revenue.

The conference also unveiled two major Prinx Chengshan passenger brands for 2024: the "Hua" series tires and the heavyweight product, Huayue XTRIP Plus. The new product, Huayue XTRIP Plus, featuring a new tread formula and micro-interface adaptive technology, offers quiet comfort and excellent handling, attracting widespread attention at the event.

The excellent achievements could not have been made without the efforts and contributions of the dealers in product promotion and market development. The conference decorated dealers who performed outstandingly and made significant contributions over the past year, and successful dealer representatives shared their experiences.

A thematic brand marketing sub-conference was also held subsequently, where dealer representatives expressed their recognition of Prinx Chengshan's achievements over the past year and their confidence in its development for 2024. They also discussed business development opportunities and challenges with Prinx Chengshan's management, further clarifying cooperation concepts and strategic planning, and contributing wisdom and strength for a win-win partnership.

2024 is the year that Prinx Chengshan will embark on a new journey to reach new heights. The company will further leverage the "product + service" combination effect, continuously push for digital transformation and upgrading of channels for joint development, and create a better new life of mobility with more global users in the era of sustainable travel.