DALLAS, TX – November 21, 2023 – Fortune Tires, a leading tire provider in North America, served up an ace of a sponsorship activation earlier this month at the 2023 Biofreeze USA Pickleball National Championships hosted at the prestigious Brookhaven Country Club in Dallas, Texas.
Central to Fortune Tires' activation was a vibrant and engaging booth located at the heart of the championship venue. Attendees were treated to an immersive experience, featuring a wheel-spinning contest where participants had the chance to win incredible prizes. The booth provided a perfect blend of entertainment and brand interaction, solidifying Fortune Tires' commitment to delivering more than just exceptional tires.
The sponsorship activation extended beyond the physical event, with Fortune Tires providing comprehensive social media coverage, offering behind-the-scenes glimpses, live updates, and exclusive content. This online engagement created a buzz and broadened the championship experience, reaching a wider audience.
Adding to the excitement, Fortune Tires premiered a captivating commercial during the National Championship rounds. This premier advertisement, broadcasted on the Tennis Channel and ESPN networks, highlighted the brand's dedication to quality, performance, mobility, and innovation in the tire industry capturing the attention of pickleball enthusiasts and sports fans alike. In a notable addition, Fortune Tires secured a prominent presence on the Championship Center court with LED signage, further elevating brand visibility throughout the event. The center championship court became a dynamic focal point for showcasing the brand.
Fortune Tires didn't stop there, as the brand also sponsored the event's parking lot, turning it into the Fortune Tire Parking Lot for general parking. This provided attendees with a branded and convenient parking experience, reinforcing Fortune Tires' commitment to every aspect of the championship.
"We are thrilled to have been a part of the 2023 Biofreeze USA Pickleball National Championships," said Nicole Moore, Director of Marketing at Fortune Tires. “Our interactive booth provided attendees with a memorable experience, and the overwhelming positive response to our new commercial affirms our commitment to engaging with the pickleball community and sports enthusiasts everywhere. Building brand recognition is vital for us to connect with consumers and drive them to choose Fortune Tires at their local retailers. We encourage all our current customers to sign up to be listed on our retailer locator today!"
In addition to the on-site activation, Fortune Tires launched two new marketing programs aimed at enhancing their brand presence while contributing to the growth of the sport. The "Team Drive Athlete Program" targets individuals who believe in the power of pickleball to unite communities and aims to represent Fortune Tires' premium tire products while sharing an active lifestyle with their community. The second program, launched during the USA Pickleball Ambassador luncheon sponsored by Fortune, is dedicated to those who actively represent the sport and network with players within their respective regions.
Fortune Tires' successful and multifaceted sponsorship activation at the Biofreeze USA Pickleball National Championships underscores the brand's commitment to connecting with its audience through innovative and memorable experiences, fostering valuable brand recognition for new customers.
