On two influential brand value lists released recently, Prinx Chengshan brand value is ranked in the front of the tire enterprises.
Brand Value Rank No. 4 in Tire Industry
On May 9, 2019, the 2019 China Brand Value Evaluation Press Conference jointly organized by Xinhua News Agency, Economic Daily, China Council for the Promotion of International Trade, China Council for Brand Development and China Asset Evaluation Association was held successfully in Shanghai. Prinx Chengshan is ranked fourth in the list of tire enterprises who participated in brand value release.
High-End Brand of Manufacturing Industry
On May 10, 2019, the "China Brand Day" Brand Conference and Brand High-End Forum was held in Jinan. Prinx Chengshan was awarded as "2019 High-end Brand Cultivation Enterprise of Shandong Manufacturing Industry ", with brand value of 2.386 billion China Yuan (CNY), was ranked the second in the list of tire enterprises.
43 Years Moving forward
Brand is an important manifestation of enterprises’ comprehensive competitiveness. In recent years, Prinx Chengshan explores continuously and develops brand steadily and continuously. On October 2018, Prinx Chengshan was successfully listed on the main board of HKEX, in line with international capital, with a market value exceeding HK$5 billion. On March 2019, the first overseas factory broke ground in Thailand. It will further expand global production capacity and enhance brand influence of Prinx Chengshan globally. In April, Prinx Chengshan was invited to attend the second "the Belt and Road" International Cooperation summit forum as enterprise representative to share new opportunities of growth. Prinx Chengshan keeps moving towards internationalization.
Forty-three years since establishment, Prinx Chengshan always pursues the concept of "green and safe", deeply ploughs the global market, creating high-performance, high-quality, high value-added tire products, and creating a comfortable and intimate road experience for global users. Facing future, Prinx Chengshan will continue to make efforts to enhance the global competitiveness of products and brands, and strive to become an influential Chinese brand in the global market.
About Information Release of 2019 China Brand Value Evaluation
2019 China Brand Value Evaluation Press Conference is one of the "China Brand Day" series activities. It is also the sixth consecutive year of brand value release in China. 1293 brands participated in value evaluation, 598 brands’ value were released and the total amount of brand value released was 7418.5 billion China Yuan (CNY).
About "China Brand Day" Brand Conference and Brand High-end Forum
Sponsored by the Shandong Brand Construction Promotion Association, the 2019 “China Brand Day” Brand Conference and Brand High-end Forum was held in Jinan, with the theme of "Promoting High-End Brands and Building New Development Advantages".