On May 21, the Prinx Chengshan Brand Open Day was successfully held at the Jiangling Motors Corporation (JMC) Product R&D Institute. The event showcased the company’s cutting-edge achievements and solid technical strengths, laying a solid foundation for deeper mutual trust and joint planning of industrial development prospects between the two parties.

Prinx Chengshan established cooperation ties with JMC in 1992. Over the past thirty-four years, their collaboration has continuously deepened, expanding their cooperation scope—not only deepening collaboration in traditional strongholds like pickup trucks, light trucks, and light buses, but also vigorously advancing strategic expansion into passenger vehicle supporting businesses. They have achieved deep integration in areas such as supply chain stability and technological co-innovation, jointly writing a brilliant chapter in the collaborative development of national brands.

During the event, Mr. Jiang Xizhou, Executive President of Prinx Chengshan, started with the industry trends of electrification, intelligence and connectivity, elaborated the core development strategies of Prinx Chengshan as a future-oriented and technology-driven tire enterprise, and envisioned a promising prospect of ushering in a new era of smart mobility hand in hand with JMC.

Mr. Li Chongbing, Director of the R&D Center, delivered an in-depth interpretation of the company’s digital R&D system, collaborative innovation ecosystem and a host of core technologies. Mr. Wang Hongdian, Director of the Marketing Center, systematically introduced Prinx Chengshan’s brand portfolio, and elaborated on the brand strategy, promotional approaches and models as well as online and offline communication effects of PRINX, a global flagship brand.

In the technical exchange session, based on its fundamental research capabilities, Prinx Chengshan held in-depth discussions with JMC’s R&D team focusing on core topics such as tire NVH technology research and application, virtual tire sampling technology, key formulation technologies and applications for EV tires, and smart tire solutions. The exchanges further consolidated consensus on core technologies and paved the way for in-depth cooperation in joint product R&D and other fields in the future.

At the Technical Showcase Area, Prinx Chengshan has specifically established the Silenteck® Silent Technology and Low-temperature Low Rolling Resistance Technology experience zones, transforming abstract technical principles into tangible immersive experiences. Cutting-edge technological achievements including X-CHIP smart tire technology, colorful tire technology, Vanta Black technology and Healteck® self-healing technology were also on display, fully demonstrating the company’s profound R&D foundation and strong innovation strength.

This event serves as a comprehensive showcase of Prinx Chengshan's brand strength and a significant opportunity for both parties to deepen their cooperation. Going forward, Prinx Chengshan will accelerate its transformation from a tire supplier to an automaker technical partner. It will conduct in-depth cooperation with JMC in R&D innovation, vehicle matching supply and technical upgrading, and jointly drive the sustainable development of the transportation industry.