Recently, Prinx Chengshan successfully hosted its European Dealer Conference in Thailand. Under the theme "PRINX REVEAL 2026 THE FUTURE UNVEILED," the company unveiled its new brand slogan for the European market — FUTURE READY TIRES, demonstrating Prinx Chengshan's vision and confidence to build a shared future with European dealer partners amid dynamic market conditions.

European dealers toured the state-of-the-art Thailand Smart Factory, gaining firsthand insights into its advanced manufacturing capabilities. Under the guidance of Mr. Xu Jiangang, General Manager of Prinx Chengshan Thailand, participants comprehensively understood the factory's intelligent manufacturing processes, digital management systems, and social responsibility initiatives. Mr. Li Chongbing, Director of R&D Center, revealed the innovative secrets behind Prinx Chengshan's high-quality tires, showcasing the company's robust R&D capabilities. Mr. Wang Hongdian, Director of Marketing Center, presented a comprehensive overview of Prinx Chengshan's commercial vehicle and passenger car tire product roadmap for the European market over the next five years. Mr. Wu Longfeng, Manager of Customer Service Department at Quality Management Center, explained the 2026 Claim Policy, which better aligns with market demands and enhances competitiveness, fully demonstrating Prinx Chengshan's firm commitment to deepening its presence in the European market while practicing the core philosophy of "Product + Service."

Mr. Li Xinming, Deputy Director of the Europe & Americas Sales Center, emphasized that Prinx Chengshan is accelerating its transformation from a tire manufacturer to a globally leading industrial group. This evolution relies heavily on the steadfast trust and strong support of European strategic partners, expressing the expectation that Prinx, as a pioneering brand embodying a future-oriented vision, craftsmanship, and technological foresight, will unleash stronger growth momentum with the assistance of its partners. European Company General Manager Mr. Thomas Wohlgemuth introduced the new brand slogan "FUTURE READY TIRES" for the European market. He noted that the Prinx brand will work with partners across R&D, production, sales, and social responsibility dimensions to pursue a sustainable future, officially entering the European commercial vehicle tire market in 2026.

Additionally, Luke Garrett, the race car driver sponsored by Prinx Chengshan in the 2025 FIA European Truck Racing Championship, made a surprise appearance as a special guest. He shared unforgettable memories of competing on the track with Prinx Chengshan tires and inspiring moments of perseverance in racing, allowing dealers to experience the brand's core values of passion, dreams, and relentless pursuit.

Outside conference sessions, Prinx Chengshan organized a unique Thai cultural experience journey for dealer partners, allowing participants to immerse themselves in exotic landscapes amid azure seas and skies, deepen mutual understanding through joyful interactions, and conclude the dealer conference with warmth and fulfillment.

Looking ahead, Prinx Chengshan will continue increasing R&D innovation investments, leveraging its three smart production bases in China, Thailand, and Malaysia to maintain momentum in the European market. Together with European partners, the company will build a future-oriented, progressive Prinx brand, extending product life cycles through innovation and practicing social responsibility through green development, bringing "Chinese Intelligent Manufacturing" to a broader global stage.