On December 28, the 2025 Sales Conference for Prinx Chengshan Passenger Car Replacement and "Second Five-year Plan" Launch Ceremony were successfully held in Zhuhai. Core passenger car dealers and strategic partners from across China gathered in this "city with hundreds of islands" to jointly chart a course for the future.
Mr. Jiang Xizhou, Executive President of Prinx Chengshan, delivered an in-depth analysis of the current state and development trends of China's passenger car tire market. He highlighted the Company's key achievements in the passenger car tire segment and clearly articulated its strategic vision and implementation roadmap for future growth. Mr. Li Chongbing, Director of R&D Center, shared the Company's latest breakthroughs in technological innovation and product value enhancement from three perspectives of digital transformation of R&D, platform-based technology architecture, and high-end product transition. Mr. Cui Zhaohui, Director of Prinx Chengshan Passenger Car Replacement Sales Center, reviewed the Company's five-year journey in the passenger car business and, together with partners, outlined a strategic blueprint for the next five years, laying a solid foundation for high-quality development in the upcoming phase.
Taking this valuable opportunity, the Company officially unveiled its "Second Five-year Plan", which was comprehensively and accessibly interpreted by Mr. Cui Zhaohui. This White Paper articulates the Company's strategic thinking regarding passenger car product innovation, market insights, sustainable development, etc. It precisely defines the development direction and implementation pathways for the next five years, reaffirming Prinx Chengshan's firm commitment to its customers and marking the beginning of a new stage in its development.
At the conference, Prinx Chengshan unveiled a series of high-end new passenger car tires. Prinx XONE 4S EV Tanyue is a new generation all-season tire specifically manufactured for electric vehicle users north of the Huai River. Designed to excel across diverse road conditions, including dry, wet, and icy/snowy surfaces, it delivers a 6.7% improvement in overall braking performance compared to leading international brands. Moreover, it maintains excellent low rolling resistance across all temperature ranges, effectively extending vehicle range and ensuring safe, quiet, and enjoyable journeys throughout all four seasons. Austone ATHENA SP-705 embodies driving passion through its exceptional handling performance and grip. It shortens braking distance by 0.3 meters on wet surfaces compared to leading international brands and features an 11% enhancement in anti-bulge performance, granting the tire remarkable durability and resilience. Drivers can count on steady, long-lasting performance and unwavering confidence behind the wheel. Austone ATHENA SP-805 seamlessly integrates safety and serenity. Certified with the EU's "Class A" wet-grip rating, it outperforms the latest products from leading international brands by reducing both dry and wet braking distances by over 2 m while lowering noise levels by 1 dB. Delivering superior performance on both dry and wet surfaces alongside exceptional ride comfort and quietness, every drive becomes a calm and assured experience.
In addition, the Prinx's Color series tire also made its debut at the event. As China's first low-profile colored tire product, it adopts Silenteck® noise-reduction technology and dual anti-photo-oxidation advanced technology. It not only boasts an outstanding appearance and superior texture but also offers excellent noise reduction and anti-aging performance, truly becoming an eye-catching highlight for urban commuting.
Amidst a dynamic and turbulent market landscape, dealer partners have consistently stood shoulder to shoulder with Prinx Chengshan, united in purpose and action. With unwavering conviction and relentless dedication, they have confronted challenges head-on and forged ahead with determination, delivering an inspiring performance. During the conference, Prinx Chengshan honored those outstanding partners who demonstrated exceptional achievements and significant contributions in 2025, paying tribute to their steadfast commitment through thick and thin and celebrating the shared glory of mutual success.
As an old saying goes, though the road may be long, we will reach our destination if we keep walking; though the task may be difficult, it will be accomplished if we persist. Standing at a new starting line, Prinx Chengshan is entering a new "Second Five-year" cycle of strategic development for its passenger car tire business with even greater resolve. The Company will accelerate its transformation toward smart manufacturing and green, low-carbon development, delivering new generation tire solutions tailored for the future of new energy vehicles on a global scale. Together with its partners, Prinx Chengshan will deepen strategic collaboration across the board, sharing resources, complementing capabilities, and co-creating value, to build a win-win ecosystem and jointly advance toward a high-quality, sustainable, and brighter future.
