In today's volatile international market, where opportunities and challenges coexist, Prinx Chengshan is dedicated to collaborating with its partners to find opportunities within challenges and seek growth through competition. The Company remains steadfast in its pursuit of excellence, continually striving to reach new heights.

On December 7, 2024, Prinx Chengshan held the Middle East and Africa Regional Dealer Conference in Dubai. The conference revolved around the theme "UP," cleverly using the initials U (You) and PRINX to create "UP." This theme conveys the idea that Prinx Chengshan and its dealers are united in their efforts to explore new opportunities and work together to advance brand development, product performance, and the quality of their collaboration. The successful convening of this conference will become another important milestone in the development of the international market of Prinx Chengshan.

The conference was presided over by Li Xinming, the Regional Manager of the Middle East and Africa. Chu Xiaohua, Director of the International Sales Center, Wang Hongdian, Deputy Director of the Market Center, and all-steel and semi-steel product engineers of the R&D Center made keynote speeches respectively, sharing with the guests the achievements of Prinx Chengshan in market expansion, PRINX brand concept, technological innovation, and product R&D in recent years.

During the conference, six PRINX vehicles, SUV & 4*4, and VAN series high-performance products were also launched, fully meeting the travel needs of users in the Middle East and Africa region.

Following the presentations, an award ceremony was held. The awards included the Future Star Award, the Brand Loyalty Award, and the Dealer of the Year Award. These accolades not only embody Prinx Chengshan's expectations for new partners and its sincere gratitude to long-standing friends but also express high recognition for the dealers who have fought alongside Prinx Chengshan over the years.

On December 8, Prinx Chengshan and its dealers experienced a local specialty − the desert dune bashing activity. More than ten off-road vehicles raced through the desert, repeatedly charging towards the peaks of the dunes. This thrilling experience mirrored Prinx Chengshan’s journey with its global partners, bravely facing challenges together and achieving one breakthrough after another, continually striving for upward success. After the dune bashing, Prinx Chengshan arranged a series of local cultural performances for the dealers, which further enhanced their friendship in a relaxed and pleasant atmosphere. Accompanied by songs and laughter, the two-day dealer conference came to a perfect close.

The successful hosting of this dealer conference not only deepened the partnership between Prinx Chengshan and its dealers in the Middle East and Africa region but also laid a solid foundation for the Company’s global market brand development and upward growth.