From November 5 to 8, 2024, Prinx Chengshan made an appearance at the 2024 Specialty Equipment Market Association Show (SEMA Show) in Las Vegas, USA. The SEMA Show held in America, as one of the three major international modified auto shows, holds a significant position among global automotive parts shows. It is also one of the largest professional automotive aftermarket shows in the world. According to official information, over 2,000 new products would be showcased at the event, attracting professional buyers from more than 100 countries worldwide.

As a globally renowned tire manufacturer, Prinx Chengshan participated in the SEMA Show with its two major brands, Prinx and Fortune. The Prinx brand adheres to its consistent high quality and high standards, presenting a premium, technological, and forward-looking brand image as before. It showcased its industry-leading product system and manufacturing capabilities, as well as its environmentally friendly philosophy aligned with international standards. The Fortune brand has been deeply engaged in the North America for many years and has become a sponsor of multiple sports events in the region, continuously spreading its brand philosophy of "Drive Forward" and the positive spirit of off-road sports. The two brands showcased more than 30 high-performance products, covering a wide range of categories including summer tires, winter tires, and off-road tires for both passenger and commercial vehicles.

In the passenger vehicle segment, the Prinx brand has specially developed the HiSEASON 4S all-season tire for the North American market. In terms of design and performance, it matches international top-tier products. Its unique 3D tread pattern design and new compound system provide excellent wet grip and effortless snow handling, ensuring a smooth driving experience throughout the year. The next-generation all-terrain off-road tires in the HiCOUNTRY series, the A/T2, offers excellent handling and off-road performance. Products such as the HT2, HR1, and HM1 cater to users' diverse needs in various scenarios. Moreover, the Fortune brand showcased its full range of products, including the CLIMAFLEX 4S all-season tire launched in 2024. With 61 different specifications, this tire provides users with a new driving experience in rainy and snowy weather and effectively reduces tire use costs.

In the commercial vehicle segment, the PTL1, specifically designed for tandem axle trailers, features an upgraded tread compound and a large-angle zigzag groove design, making it more robust and durable. The graduated tread pattern and rock ejectors effectively prevent crown damage, enhancing the retreadability and extending the tire's lifespan. The DM213 winter tire features alternating main and auxiliary zigzag grooves and multiple tread designs, paired with a new snow-specific tread compound. This combination effectively enhances snow traction, allowing drivers to navigate icy and snowy conditions with ease and confidence, making winter travel worry-free.

In recent years, Prinx Chengshan's momentum for international development has continued to strengthen. Through continuous iteration and upgrades in products, services, and branding, the Company has won increasing recognition from users around the world, and its overseas popularity has been continuously rising. In the future, Prinx Chengshan will, centering around its "product+service" strategy, be further committed to continuously creating greater value for global consumers. By using high-performance products to activate new brand momentum and by setting high standards to build new development advantages, Prinx Chengshan aims to jointly write a new chapter for Chinese tires.