On November 10, Automechanika Dubai 2026—the largest international automotive aftermarket trade show in the Middle East and Africa—opened. PRINX CHENGSHAN showcased its four brands—PRINX, CHENGSHAN, Austone, and Fortune—and joined customers and partners from around the world to discuss new opportunities in the Middle East and Africa markets.
In the passenger car segment, the PRINX AQUILA REV produces 1 dB less noise than leading global competitors, further enhancing ride comfort. Its braking performance on dry and wet roads is comparable to that of leading global products, delivering reliable safety performance. Its wet grip also achieves an A rating under the EU tire labeling system, helping drivers feel more confident on rainy roads. The PRINX XNEX SPORT EV achieves an A rating for rolling resistance under the EU tire labeling system, helping increase driving range by 5%. Its wet-road handling limit speed is 7.9% higher than that of leading global products, offering more stable handling when cornering in the rain. It also produces 2 dB less noise than comparable products, providing a quieter and more enjoyable driving experience.
In the commercial vehicle segment, the new PRINX Xelera EcoRoute fuel-efficient tire series and Xelera Route wear-resistant tire series made their debut at Automechanika Dubai. PRINX Xelera tires can be equipped with the X-CHIP smart tire monitoring system. This MPTMS monitors key data, including load, tread depth, tire temperature, and tire pressure, in real time, helping partners improve transportation efficiency and reduce operating costs. Looking ahead, PRINX will continue expanding its commercial tire portfolio to target a wider range of applications, including mixed-service operations, urban buses, long-distance coaches, and winter tires. In addition, the Fortune COACH A01 tire for long-distance coaches delivers high mileage and excellent resistance to irregular wear through an optimized shoulder block ratio and crown profile, combined with an innovative tread compound. These features help reduce tire wear and lower operating and maintenance costs. Its longitudinal grooves and proprietary sipe design significantly improve wet-road traction, providing a dependable safeguard for long-distance coach operations.
Looking ahead, PRINX CHENGSHAN will leverage its global production footprint across China, Thailand, and Malaysia to strengthen coordination across its industrial and supply chains. Driven by R&D and innovation and supported by a high-quality product portfolio, the company will deepen its presence in the Middle East and Africa. With a more competitive product mix and localized service solutions, it aims to enhance its international brand competitiveness and work with global partners toward a sustainable future.
