This October marks the 50th anniversary of the founding of Chengshan Group’s manufacturing operations. Against this milestone backdrop, the 2026 Prinx Chengshan International Dealer Conference opened in Rongcheng, Shandong Province. The event warmly welcomed over 100 international dealer representatives invited from Europe, North America, the Asia-Pacific region, Latin America, the Middle East, and Africa. Their participation reflected Prinx Chengshan’s ambitious vision of strengthening its presence in global markets, building a premium brand, and achieving shared success through collaboration.
Five Decades of Dedication, a Culture That Defines Us. Mr. Che Hongzhi, Chairman of Chengshan Group, noted that half a century of perseverance has shaped Chengshan's distinctive corporate culture and rich brand heritage. Rooted in integrity, driven by craftsmanship, and committed to mutual success, this culture has enabled the company to pursue steady, sustainable growth in global markets. The steadfast support of its partners has also given Prinx Chengshan the confidence and determination to expand its presence worldwide. The company looks forward to working with its partners to expand its international market presence through deeper, higher-quality collaboration.
A strong corporate culture takes root within the company and becomes a competitive advantage in the marketplace. Mr. Jiang Xizhou, President of Prinx Chengshan, analyzed the core competitive advantages Chengshan has built over five decades from the perspectives of products, services, and supply chain development, elaborated on the company's future development approach of moving from price competition to value competition, and effectively translated the “product + service” philosophy into market-end partnership benefits. Mr. Che Jing, Vice President of Prinx Chengshan, emphasized that 50 years of weathering challenges alongside its partners have given Chengshan both a distinctive cultural heritage and extensive practical experience in meeting customer needs. Looking ahead, the company will draw on five key growth engines, including tires for new energy vehicles and specialty tires, to move further upmarket and provide comprehensive support to its international dealer partners across the entire value chain.
The conference provided international partners with a valuable opportunity to gain comprehensive insights into Prinx Chengshan's R&D capabilities, product portfolio, and supply chain system. Mr. Li Chongbing, Director of the R&D Center, presented Prinx Chengshan's advanced R&D and manufacturing capabilities, emphasizing that continuous innovation is the only way to drive future growth. Mr. Wang Hongdian, Director of the Marketing Center, outlined the company's comprehensive solutions and upcoming product plans for passenger vehicle tires, commercial vehicle tires, and specialty tires. Ms. Sun Yaping, Director of the Supply Chain Management Center, addressed three major challenges in international trade, using detailed case studies and data to demonstrate the company's supply chain resilience and reliability in fulfilling orders.
During the remarks by partner representatives, three dealers from Brazil, Thailand, and Puerto Rico, a U.S. territory, took the stage in turn. Drawing on their achievements in local market promotion, they spoke warmly of their longstanding partnerships with Prinx Chengshan, highlighting the company's strong competitiveness in overseas markets and offering heartfelt congratulations on the 50th anniversary of Chengshan Group's manufacturing operations.
During the conference, international dealers toured the company's showroom and visited six laboratories, including its noise testing laboratory and static performance testing laboratory. They also held in-depth discussions on product upgrades and development, regional market expansion, supply chain coordination and support, and improvements to after-sales service systems. These exchanges helped remove communication barriers, build consensus on future development, and lay the groundwork for closer cooperation across global operations.
Though mountains and oceans may separate us, a shared purpose brings us together. However challenging the road ahead, we will reach our goals together. Looking ahead, Prinx Chengshan will work with partners worldwide, guided by an open and inclusive global outlook, to build a new collaborative ecosystem in which resources are shared, strengths are complementary, risks are jointly managed, and benefits are shared. Together, they will embark on an even brighter next 50 years.
