On June 9, the 2026 International Tire Cologne ("Cologne Show") Kicked off in Germany, and Prinx Chengshan made its presence felt with its portfolio of brands—Prinx, Chengshan, Austone, and Fortune. The spotlight, however, was on the official European debut of Prinx-brand commercial vehicle tires.
Seizing the moment, Prinx Chengshan held a launch event for its new European commercial vehicle tires, officially marking Prinx’s entry into the segment—a milestone gift for the 50th anniversary of Chengshan Group. Mr. Li Xinming, Deputy Director of the Europe and Americas Sales Center, gave a systematic introduction to the company’s milestones and scale, direct sales business, and brand building. Mr. Li Chongbing, Director of the R&D Center, shared a series of the company’s proprietary core technologies, starting from its R&D philosophy and intelligent manufacturing system. Mr. Stefan, Director of the European Technical Center, combined the company’s global vision with local planning to explain how the Prinx brand is creating future-oriented commercial solutions for the European market. Mr. Cristian, Product Manager for European Commercial Tires, discussed how Prinx transforms innovative technologies into tangible value for fleets based on the newly launched products. Mr. Zhang Kai, General Manager for the European region, provided a detailed analysis of sales and service policies.
As a premium brand under Prinx Chengshan, Prinx is committed to driving innovation with cutting-edge technology and creating a sustainable future with people-oriented. Backed by three intelligent manufacturing bases in China, Thailand, and Malaysia, and the localized insight of its European Technical Center, the company has gained deep insights into the personalized needs of European customers. It has dedicated efforts to six core technologies, including low rolling resistance (GPT) and high wear resistance (HWR), equipped with X-CHIP, an intelligent tire monitoring system. Additionally, it developed a strategic partnership with Marangoni, a renowned European manufacturer of tire retreading material. Looking ahead, the brand will expand into mixed-use, city bus, long-distance coach, and winter tire segments, covering a wide spectrum of scenarios and customer needs across Europe. For its entry into the European market, Prinx first launched three series—Xelera EcoLine, EcoRoute, and Route—covering nine tread patterns suitable for different wheel positions in long-haul and regional mixed road conditions. In the future, Prinx will expand its product line to include tires for mixed road conditions, urban buses, long-distance coaches, and winter conditions, covering various usage scenarios and user needs in the European market.
Since announcing the launch of its tires for passenger cars in the European market in Milan, Italy in 2023, the Prinx brand has not only rapidly improved its product matrix in Europe but also quickly grown into an emerging brand that better adapts to local European market demands. Through initiatives such as refreshing its brand slogan to “FUTURE READY TIRES” and appearing as a key fleet sponsor at the 2026 Goodyear FIA European Truck Racing Championship, Prinx has been comprehensively strengthening its brand image. Driven by a technology with passion and a human touch, Prinx is committed to building a rewarding, meaningful, and sustainable future with every user, offering a refreshingly different choice for European customers.
After five decades of relentless progress, Prinx Chengshan is now accelerating into a new era. Rooted in its "product + service" philosophy, the company will continue to precisely identify local and personalized market needs. Leveraging its global R&D and manufacturing network, it delivers customized solutions that cover the entire tire lifecycle. Drawing on 50 years of Chinese wisdom, Prinx Chengshan invites global partners to jointly shape a sustainable future for the transportation industry.
