From May 21 to 24, Prinx Chengshan made an appearance at Autopromotec 2025, the International Exhibition of Automotive Equipment and Aftermarket Services in Bologna, Italy. As one of Europe's largest and most influential automotive and tire exhibitions, Autopromotec holds a significant position for the European and global automotive industries. Prinx Chengshan, as a world-renowned tire manufacturer, showcased over 20 high-performance products under its four major brands: Prinx, Chengshan, Austone, and Fortune.
On May 21, Prinx Chengshan held a new product launch event, where it proudly unveiled the ELD12, the first OTR tire under the Prinx brand. Li Xinming, Deputy Director of the International Sales Center, attended the event and delivered a speech. As the first specialty tire introduced by the Prinx brand in the European market, the launch of the ELD12 further enhances Prinx Chengshan's comprehensive product matrix for various application scenarios worldwide. This tire is primarily used for loaders and offers robust load-bearing capacity, puncture resistance, and wear resistance, enabling users to operate more safely, efficiently, and cost-effectively.
At this exhibition, Prinx Chengshan garnered extensive attention from global partners. In the passenger vehicle sector, Prinx Chengshan debuted three new products tailored for the European market. NIXIA WINTER PRO features a unique winter compound formula and V-groove design, ensuring braking performance and grip in winter while maintaining ride comfort. SP-705 is characterized by excellent handling and wetland performance, and its lightning-like patterns make it easier to deal with rainy and slippery road conditions, delivering a safe and comfortable driving experience. POLARO ICE, as a studded tire, can effectively ensure the safety of users in icy and snowy environments. It achieved an A+ rating in its first OVER RUN road destruction test, surpassing the Grade A of similar products and being more eco-friendly.
In the commercial vehicle sector, the RegioDrive 01 DR622 is primarily used for long-distance and regional transportation scenarios. It has key performance features such as high mileage and robust driving power, ensuring reliable performance throughout its lifecycle while extending service life. The RegioSteer 01 AR612, with its unique patterns, excels in wet and slippery conditions by effectively dispersing water film on the road surface, enhancing tire grip, and improving vehicle safety on wet, snowy, and muddy roads.
The booth is also provided with a dedicated "Tech Corner", allowing users to experience Prinx Chengshan's exclusive "cutting-edge technology" in a more vivid and intuitive way through on-site interaction. The Inchteck ® dazzling black engraving process endows tires with a velvety texture, enhancing their premium texture and distinctiveness, and has been widely applied across multiple product series. Silenteck ® sound-absorbing technology significantly reduces cavity noise during driving while maintaining the tire's original control stability and rolling resistance performance. It can lower low-frequency cavity noise that is most perceptible to the human ear by up to 12.6 decibels. The matrix technology (MT) ensures more even tread wear, effectively enhances tire durability under high-load and high-speed driving conditions, and extends the service life of tires.
In the future, Prinx Chengshan will continue to increase investment in R&D and innovation, develop tailored specialty products by leveraging its two intelligent production bases in China and Thailand, as well as its technology centers in Europe and North America, to meet the localized needs of global consumers, and provide comprehensive services throughout the entire product lifecycle to empower global consumers and bring "Intelligent Manufacturing from China" to a broader international stage.
